Facebook is the dominating force in the social site surge that has had an impact on so many people in the last couple of years. From its inception in 2004, the number of users at this moment stands at over 600 million and there’s no doubt that this will rapidly rise to the 1 billion mark before too long. The opportunity for any business to have a presence where there is certainly this type of activity is now being used by those that understand the power this can give them. So let’s take a look at why this is now seen as an vital element for marketing on the internet.